Technology now dominates every aspect of sport and sports trading within Europe. However, in the US and Asia there is a wide technology gap and trading groups are exploiting this inefficiency. This evolution takes with one hand and it gives with the other. Prices between bookmakers and exchanges become more transparent and quicker to react to market news and changes, making it more challenging to derive significant profit from arbitrage strategies. Increased use of technology allows faster trade execution and deeper liquidity pools. For value-finding strategies, increased technology allows models to select a wider range of inaccurate pricing across global markets but must compete on a more level playing field with competitors.